Form follows feeling.
A selection of projects from fitness equipment and functional furniture to wellness products and packaging, spanning early concepts, material exploration and finished products.
Lifted Movement
As Creative Director for Lifted Movement I worked intimately with our team and manufacturing partners to design the Cloud Collection; bringing to market a new concept in fitness equipment for your home / gym. Our intention was to create a product as beautiful as it is functional, that can be left on display as a visual reminder that fitness is at your fingertips.
The inaugural line consisted of eight sets of free weights, three kettlebells, resistance bands (rubber and fabric sets) and functional storage furniture, all developed with innovation and sustainability in mind. Subtle branding adorns high quality materials like Carrara Marble, recycled steel, Canadian-sourced white oak, and paired with functional details like BPA-free silicone and knurled handles, hidden storage and chip-resistant paint. We work rigorously to source advanced technology and eco-friendly materials to minimize environmental impact while providing high-quality equipment and prioritizing user experience.
Explore more & shop at liftedmovement.com
An extension of the product design, this custom trade show environment brought the Lifted brand into the physical space, connecting product, material and experience. I designed a 60” round flat-pack table for the centrepiece, to display the full free weight collection, kettlebells and accessories at a height that invited people to pick things up and try them.
A simple, sculptural archway established the booth's visual identity, while custom pillars displayed smaller accessories and introduced a hand-applied plaster finish for added texture. Each element balanced practical function with a cohesive, considered presentation of the brand and its products.
Saje Natural Wellness
As Art Director at Saje, I worked across product aesthetics, packaging and brand creative, bringing a cohesive visual perspective to everything from the objects themselves to how they were presented and experienced.
For the product line, I designed diffusers with shape, movement, texture and seasonal colour in mind, creating pieces for modern interiors. Staples like the best selling Aroma Oms became an exploration in texture and materials - elevating classics for a design-focused home. Everyday essentials, like home cleaning products, called for a similar balance of considered aesthetics and practical function: objects designed to work beautifully and stand the test of time.
Packaging was an integral part of this thinking, extending the character of each product through colour, material and finish. Alongside marketing and brand creative, it helped create a connected experience, from the first impression on the shelf to everyday use at home.
