CREATIVE DIRECTION & LEADERSHIP · DESIGN & CONSULTING
My work spans product design, surface design and brand expression. I've developed physical products and prints, shaped how they're presented and sold, directed campaigns, worked on retail environments and led creative teams. I like seeing how the whole thing fits together, rather than treating each part as a separate job.
Brand Creative
I help brands find their point of view and then make it come alive. From early-stage concepts and visual direction to physical and digital branding development, I work across the details in hand with the bigger picture to create work that feels distinctive and connected. That could mean building a world from the ground up, or finding a fresh perspective on what already exists.
Creative direction & consulting
Sometimes the biggest opportunity isn't another campaign, but a fresh look at how a creative team works. I've led and developed teams, helped restructure art departments and brought greater clarity and cohesion to creative output. I work with businesses to identify opportunities, rethink processes and help teams do their best work, whether that's a focused consultation, a period of hands-on creative leadership or support through a larger change.
Product Design
From fitness equipment and functional furniture to wellness products and packaging, I aim to design objects that balance purpose with personality. My work moves between early concepts, material exploration, prototyping and finished products. I enjoy finding unexpected ways to make useful things more considered, tactile and engaging.
Surface Design
There's something quite thrilling about seeing artwork leave the studio and find a new home. My surface design work grows out of my own art practice, moving from hand-drawn marks and experiments with materials into textiles, packaging and large-scale installations. I like to explore how an image changes when it's printed on fabric, scaled up for a space or applied somewhere unexpected. I can find something expressive in even the tiniest mark and start to imagine where else it might work.