jamie anderson [ studio a ]

EDITORIAL CONCEPT, DESIGN, CREATIVE DIRECTION

When DUER founder Gary Lenett introduced the idea of a printed magazine for the brand, I was more than excited to run with it. A return to my print roots, Interval was an opportunity to create something with a life beyond the product itself: a lifestyle publication reflecting DUER's point of view, the people and ideas that inspire it, and the things we believe worth writing about.

For Fall/Winter 2026, with the support of the design and product teams, I developed the publication from the ground up, shaping the editorial direction and conceptualizing each article alongside our copywriter. Having the freedom to work across every aspect of the magazine, from its visual language and typography to the layout and pacing of each spread, was a welcome return to the kind of hands-on, print-led design that first shaped my practice. There’s something different about designing for a physical format, knowing the work will be held, read and returned to, rather than fleeting past on a screen.

We invited contributors whose perspectives align with DUER's philosophies and who had something interesting to add to the conversation. Our longtime stylist partner, Leila Bani, put her spin on crucial Fall looks. An Ontario flower farmer offered a poetic stance on noticing the ebb and flow of colors in nature. We were inspired by the POV of two local artisans and their approach to innovation and craft, and we spoke with stuntwoman Jen Clarke, who’s job is done a little easier in DUERs. And in an effort to scientifically prove that denim with stretch does indeed make life more effortless, we worked with the leaders in pressure measurement technology to capture the data.

The content moves between thought leadership, product knowledge and unexpected editorial, offering readers a richer picture of the world beyond the clothes.

More than a product companion, Interval was conceived as a way to give DUER a stronger voice, extend the brand beyond clothing, and invite people into a broader conversation about the ideas, people and perspectives that matter to us. Printed on uncoated, fully recycled stock, the inaugural issue is available in select DUER stores and wholesale showrooms.

CONTRIBUTORS
Lead Copywriter - Joni McKervey
Art Direction, select shoots - Leon Lee
Photography - Juno Kim, Brian Ceci, Rendell Catbagan, Vishal Marapon, Patrick Menard, Toby Bannister, Miles Clark, myself
Original Artwork - Lincoln Agnew, myself
Individual contributors/Duer Team - Christian Jones, Toby Bannister, Meredyth Cole, Ruby Curtis, Tung Vo, Nadia Gillies, Elizabeth Davey

As Creative Director for Lifted Movement I worked intimately with our team and manufacturing partners to design the Cloud Collection; bringing to market a new concept in fitness equipment for your home / gym. Our intention was to create a product as beautiful as it is functional, that can be left on display as a visual reminder that fitness is at your fingertips.

The inaugural line consists of eight sets of free weights, two kettlebells, resistance bands (rubber and fabric sets) and functional storage furniture, all developed with innovation and sustainability in mind. Subtle branding adorns high quality materials like Carrara Marble, recycled steel, Canadian-sourced white oak, and paired with functional details like BPA-free silicone and knurled handles, hidden storage and chip-resistant paint. We work rigorously to source advanced technology and eco-friendly materials to minimize environmental impact while providing high-quality equipment and prioritizing user experience.

The innovative Movement Cart - doubling as a coffee table and able to store the full collection and featuring hidden storage to fit a yoga mat and other accessories - was awarded the Western Living Design 25 Award in 2024.

Great care was taken when designing our packaging - Free Weights and Kettle Bells arrive in a fully recyclable package of recycled cardboard and pulp mold trays. Rubber and fabric bands are packaged in RPET dust bags for easy storage and portability.


PHOTOGRAPHY
Editorial - Evaan Kheraj
Studio - Frank Lee

Over two years with DUER, I led the creative direction of the brand’s seasonal and campaign photography. The goal was to bring the imagery up to the level of the product. DUER makes performance clothing for people who are always on the move, and the photos needed to show that.

We brought in models with real athletic ability; people who could jump, stretch, climb and hold a pose mid-air, so the movement in every frame was genuine. the stretch and freedom built into the clothing became the story of each shoot.

Top-tier stylists brought a contemporary edge and elevation to the brand, without losing the essence of the everyday, but bringing the brand to the forefront of performance and fashion.

Collaborating with brilliant photographers to bring a more clear and urban direction was key - from clean studio sets to open skies, natural venues with textures and forms to simple compositions that let the people and clothes lead the way. Each season built off of the last and the imagery started to set the tone for steering the brand in a new direction, with the photography becoming central to how the brand shows up online, in stores and in wholesale showrooms.

CONTRIBUTORS:
Photography:
Pooya Nabei (Imgs 1-2)
Evaan Kheraj (Imgs 3, 10-13)
Vishal Marapon (Img compilations 4 & 5, 6-9)

Styling:
Sanja Kovacevic (Imgs 1-2)
Leila Bani (All other images)

Producer:
Amber-Leigh Polowich

I had the pleasure of leading the art direction on the client-side - in collaboration with our partners at Engine Digital - to develop a beautiful, minimal site for Lifted Movement that reflects the brand's philosophy of luxurious simplicity. The website serves as a showcase for the product and highlights the brand's commitment to functional movement. This creative collaboration has been instrumental in bringing Lifted Movement's vision to life in the digital realm.

Custom illustrations, simple striking photography, and languid movement complement the site's design, while raw black and white process photography adds an edgy touch. Throughout social media and paid advertising, we incorporate product flatlays and cinemagraphic movement to engage audiences and create a visually captivating experience.

Art direction, custom illustration, product and textural photography.
Human-centric video & stills by Brian Ceci.
Site design & development by Engine Digital.

Material, color and silhouette development for two new Saje home category products, the Aroma Rise and Aroma Minis.

The 2019 Aroma Rise limited edition Pistachio and Desert Rose pairing was made from a composite of recycled stone, with a textured matted finish and muted, interior-inspired colors.

The same year, the Aroma Mini was introduced, developed in a BPA-free molded plastic in an econo-sized version of Saje’s classic best-selling Aroma Om. The material held color exceptionally well and a library of seasonal and trend colors were developed.

Photography + styling direction with Caitrin Wootton.

Photography by Kornelia Kulbacki

re·sid·u·al

adjective
remaining after the greater part or quantity has gone.
"the withdrawal of residual occupying forces"
synonyms: remaining, leftover, unused, unconsumed

noun
a quantity remaining after other things have been subtracted or allowed for


In 2018 I was commissioned by Townline Homes to design a large scale artwork installation for the lobby of Sussex, their prestigious Burnaby highrise.

This was to be an accompanying piece to the entryway’s exterior columns designed by Marianne Nicolson, an artist and activist of the Musgamakw Dzawada’enuxw First Nations.
My intention was to create a dialogue between this work and the exterior pillars, titled “Rise and Fall,” which represented the story of a great flood and the resilience of the Dzawada’enuxw and other first nations peoples; this vision was a peaceful calm of waters settling with a feeling of joy, expression and freedom through the presence of colour and gesture.

Over the course of 30+ days, I experimented with multiple approaches to a zen watercolor technique. Approaching each challenge, new perspectives evolved, along with the technique, quality and tone of the works. Some days a pile of deep turquoise application and brush experiments, others a series of blue-painted objects or light washes on vellum.

In the end each piece was rejected in favour of the clear piece of acrylic which acted as a palette during the process. The residue and remains from a challenging process, nodding to the the struggle of the wolf, Kawadilikala and his family and communities, are captured on the same substance as its final surface. Enlarged and printed on 4’ x 10’ acrylic panels, the image takes on a soft painterly quality with an active spirit.

From a distance the artwork has a the appearance of a marbled texture and reads as a natural segue from the slab front desk and tiled wall: a trio of contemporary surfaces . Up the first few steps, the panels take on a soft ebb of blue washes, guiding gently upward with expressive brush swipes. The depth and shadow captured in the acrylic photograph allow for a slight trompe-d’oeil and create an abstracting experience. The back-lit panels will create a warm, peaceful glow, giving the space a feeling of repose, comfort and reflection.

SIZE

22”w x 33”h
Varia resin panels with encapsulated digital print and light diffusion layer from 3form

MATERIALS LIST

6” x 8” x 0.125” Acrylic Board
Various acrylic paint & inks
Tintex Fabric Dye & Colour Remover
Tempera paints
Suede & Roughout Dye
India Ink
Various brushes and found materials
Nikon D60 & iPhone 8+
Photoshop CC

Saje's reimagined home cleaning line showcases a thoughtfully designed vessel and product packaging. The line consists of four powerful plant-based cleaners accompanied by a refillable bottle. The packaging features a sleek, glueless box, adorned with clear and simple scent denotation and icon-driven instructions. To ensure product integrity and visual distinction, a sophisticated range of muted colors has been meticulously developed using a silicon mold that both protects the glass bottle and sets the line apart.

We chose to capture the campaign in a vibrant and natural setting, basking in authentic light and featuring genuine individuals. This deliberate choice allows the 100% natural product to take center stage, effortlessly showcasing its purity and effectiveness.

Graphic Designer: Zoe Sefianos
Sr.Packaging + Product Designer: Christie Klüft
In-situ photography: Kornelia Kulbacki
Studio photography: Kezia Nathe
Creative Direction: Bre Musgrove

Art Direction for Saje’s Skincare rebrand + launch of 4 new lines.
A clean, minimal set, hilighting natural ingredients, textural product and radiant skin.

Packaging art direction. Photoshoot art direction (client.)
Photography, retouching + Art Direction Up Close Agency

Design direction of Saje’s lineup of limited edition and partner collaboration diffusers.

2019 & 2020 were about newness; an exploration in minimalism, an evolution of materiality and color, shape and user experience.

Jillian Harris Collaboration 2020
Aroma Sculpt & Aroma Carve. Beautiful and minimal. Architectural fluted duo in natural white ceramic. Photos by Evaan Kheraj & Team Jilly

Limited Edition Collaboration - Poosh
Partnership with lifestyle brand Poosh yielding two elevated textural orb units, produced in soft white and mid-grey. Photos by Jarusha Brown

Seasonal - Holiday 2019
The introduction of the architectural and angular Aroma Zen and the organically shaped Aroma Edge were developed in new materials.

An evolution in Saje’s 2018-19 brand product photography and use in marketing collateral.
A bank of evergreen product and botanical content was created to enhance product images in a simplified and relevant way. The images continue to have flexibility across all media channels, enhancing ease of layout and enabling copy to clearly inform.

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An elevated approach to sale collateral; drawing on the organic nature of the brand and minimizing messaging and typography created a refined campaign.

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Moody and playful iterations of sale materials for Black Friday + Cyber Monday, using bold lighting and basic stop motion.

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Art direction for out of home marketing.
Billboards appeared in Toronto’s city square to inform and encourage frequent hand-washing during COVID.

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Photos by Kornelia Kulbacki
Lead Marketing Designers, Shinead D’Souza

Working in tandem with creative agency Superbonjour, we created a richly-hued, tonal, graphically driven stylized campaign for Saje’s Holiday 2021 collection. Custom made backdrops and props and minimal styling were key in achieving a dynamic focus on the product; a new and forward evolution for the brand.

Graphic Design: Zoe Sofianos
Photography (on-set): Evaan Kheraj
Photography (in-situ): Kornelia Kulbacki

Exploration and evolution of Saje brand product photography direction.

Art and styling direction for 2020 spring campaigns.
Packaging art direction.

Photos by Kornelia Kulbacki and Jarusha Brown (3)

I was commissioned by Veilance, Arc’teryx’s premium technical apparel label, to develop its inaugural surface print, marking the brand’s first exploration into print design.

I explored the tension between spontaneity and precision through intentionally sprayed and drizzled paint. The resulting marks were manipulated, layered and recoloured within the seasonal palette, transforming an expressive, material-led process into a series of considered surface patterns.

The project culminated in final print artwork alongside alternate pattern explorations, developed as potential applications across the collection.

Obakki's SS18 collection is a nomadic experience from expansive dry and blooming deserts to where the sand meets a frothing sea. Shot over 3 days in the Baja on open, dusty roads and sunset beaches.

Thematic development, art and campaign direction, social media and web direction & development, marketing and lookbook design. Social media marketing and product photography.

Photography @candacemeyerphotography
Model @tygdavison

Developed for Obakki, this bespoke print collection drew inspiration from the work of founder and Creative Director Treana Peake and the Obakki Foundation, which works with communities in Sudan to improve access to clean water through the development of wells.

Against this backdrop, the collection explored the complex relationship between natural resources, conflict and the pursuit of stability. The creative process centred on the tension between opposing forces: the turbulence of territorial struggle and the quiet persistence of the natural landscape; disruption and movement against stillness and settlement.

Through experimentation with watercolour, ink and charcoal, I explored gesture, texture and tonal variation, translating these contrasts into expressive allover fabric patterns for a Fall collection.

Featured at New York Fashion Week and in Flare, Elle, The Huffington Post and Refinery 29

A visit withNorthern Namibia's Indigenous Himba tribe inspired the SS15 collection. Textures of the landscape, expansive, open plains and freedom of expression are represented in fabric textures and weaves and through the photographer's use of light and movement.

Treana Peake's aereal photographs were the basis for a limited edition scarf capsule.

Photography Evaan Kheraj

A 4 week campaign for Saje, focusing on natural remedies for sleep and encouraging healthy sleep routines.

Visual concept and art direction for stylized and in-situ photos and marketing materials.

Photos by Kornelia Kulbacki. Marketing design by Zoe Sofianos.

Album design project in collaboration with musical duo Lightning Dust for their fourth album, released by Western Vinyl.

Working with artist Elizabeth Zvonar’s beautiful collaged cover piece, a minimally typeset jacket and liner were designed alongside a limited edition marbled orange vinyl.

Concept and art direction for Spring/Summer campaign.

Pley offers a beautifully tailored collection for kids, with genderless, classic design. a neutral, timeless colour palette featured in fine Japanese and European milled fabrics.

In standing back and observing kids being kids in a natural environment, free of screens and digital distractions, we captured an authentic feeling of play, connection, and effortlessness that reflects the premise of the collection and the easygoing (and durable) nature of the clothing.
Freja,Teddy, Hannah, Jeevut, and Cain captured at Iona Beach, BC, by Anick Violette

Commissioned artwork for Lululemon's Albequerque, New Mexico store.

I explored the mineral landscape, colors and textures to create a layered and textural piece reflective of brilliant NM sunsets and richly patterned earth.

Printed on oversized clear acrylic to feature behind cash desk.

Saje’s Holiday 201919 season was a profound 360º creative undertaking.

The work started with thematic concept development for product packaging design, with the collection to be merchandised into 4 major categories with differentiating color and botanical scheme.

Bespoke print + patterns developed and applied to 100% recycled stocks using minimal techniques. The collection featured several glueless packages, the use of waterbased inks and thermography, ready-wrapped and minimal packaging.

Natural terrazzos and ceramics in new shapes were developed for hard goods and subtle botanical prints applied to signature RPET fabrics.

We designed an indoor forest set to feature the rich and gilded nature of the packaging and product for our large story photoshoot. Romantic, cinematic lighting helped to tell a whimsical story. Additional styled and in-situ shoots were added to expand content through the two month campaign.

Digital and in-store print assets conceptualized and created in tandem with marketing and digital teams.

Print & Packaging design by myself, Sarah Ahn and Cynthia Ly
Marketing design by Shinead D’Souza, Zoe Sofianos and Caitrin Wooton
Photos by Kornelia Kulbacki

Concept and art direction for Fall/Winter campaign.

Shot in studio to showcase the minimal and impactful nature of the clothing, we brought in minimal, colorful props and let the kids get free and have fun.

Styled with my own personal props and furniture (and hand-painted dominoes.)

Pley offers a beautifully tailored collection for kids, with genderless, classic design. a neutral, timeless colour palette featured in fine Japanese and European milled fabrics.

Captured by Anick Violette

A series of illustrated surface patterns exploring the intersection of geometry, material and hand-drawn linework. Inspired by origami folds and traditional basketweave structures, the designs began with drawings and studies of intersecting lines, light and shadow, and the rhythm of over-and-under construction.

Through mirroring, repetition and kaleidoscopic manipulation, the original illustrations evolved into intricate, multidirectional patterns, balancing the irregularity of the hand with the precision of geometric form.

Applied across fluid garment silhouettes at varying scales, the prints were considered in relation to drape and movement, creating a contrast between the structured geometry of the artwork and the softness of the fabric. Changes in scale offered different readings of the same visual language, from intricate linear detail to broader, more graphic compositions.

obakki's fw15 collection floats through the history of a west coast culture and evolution of a landscape.

influenced by hiiroshi teshigahara's representation of kobo abe's woman in the dunes, natural pattern details and formations are prominent in imagery and fabric textures.

Woven and printed stripe collection design and development for Kit & Ace. Classic black and white and seasonal colors are explored through stripe combinations, knit patterns, print blocking and brushed handwork. Stripes were applied to a variety of yarn dyed materials and applied to proprietary cashmere jerseys.

Design direction of Kit & Ace’s SS17 prints.

An ox-eye pattern and small grid was sourced and manipulated and applied to a collection of silk pieces.

Sophisticated stripe & weave configurations make up a lightweight, oversized scarf collection.

1. Book design (2015), archiving the permanent art collection of UBC Alma Mater Society. the challenge was to help curate and showcase the most influential and important works from the society’s permanent collection of amassed works from 1948 to present day. The body of works encompass decades of vibrant Canadian artists like members of the Group of Seven, Lawrence Paul Yuxweluptun, Ann Kipling, and Roy Arden.

2. Book design and layout for Graham Gilmore show at monte clark gallery in 2006. “I think of these selected fragments as a kind of linguistic ‘road kill’, skeletons on which to hang the material of the painting.”

For Obakki’s Spring/Summer 2012 collection, I developed the art direction across textile design, campaign imagery and marketing, building a holistic visual story from the prints themselves through to the final campaign.

The visual direction explored the relationship between structure and fluidity, drawing inspiration from origami folds, basketweave structures, light and shadow, and the interplay of intersecting and interrupted lines.

I hand-drew and developed a series of bespoke allover prints, experimenting with linework, texture and geometric form. Through mirroring, repetition and kaleidoscopic effects, the illustrations evolved into intricate patterns, their structured geometry set against the fluidity of the garments and explored at varying scales.

The campaign brought these ideas into the physical world. Vancouver origami artist Joseph Wu was commissioned to conceptualize and construct two large-scale folded sculptures, creating sculptural forms that echoed the collection’s print language. Photography by Evaan Kheraj and a short film, shot on set using my phone, extended the concept into campaign imagery and marketing.

Photography - Evaan Kheraj
Origami - Joseph Wu

Prints and imagery reflect scarred and barren land from years of territorial clashes within one of the last pastoralist societies left in the world.

Obakki received Western Living’s 2013 Designer of the Year award, featuring the SS13 collection prints.

A smoky, abyssal floral, printed for mens milazo collection. Developed from custom photography and overlayed to create a deeply luxe effect and rich gender neutral palette.

Wild Thing began as a concept to bring untamed food and wine to a young neighbourhood on Vancouver’s East Side. Nestled among established food and drink nooks, the vision was an inclusive environment bursting with plant life, a Montréal-food-scene aesthetic and inspired, rotating chef’s menus.

As a theoretical turnkey branding package, I used a DIY approach to create custom cyanotypes and illustrations, hand-lettered wordmarks and gifs, branding and environmental design; the idea was to be identified by an evolving bank of spontaneous expression, inspired by the green entrepreneurial spirit of the collective. Floral cyanotype artwork was created to become graphic and textural backdrops, reflective of the vision of an environment rich with thriving greenery.

KODY ABRAMS
CHEF

kody.e.abrams@gmail.com
604-832-3923

Currently Ruling
Greenhorn Cafe
Head Chef, Kitchen Manager
2019 - Present

Experience
Wild Thing Snack Bar / Wild Thing on Main
Establishing Partner, Head Chef, Brunch program

Yolks
Head Chef, Broadway & Hastings locations
2017 - 2019

El Atino, Melbourne, AUS
Sous-Chef, 2016 - 2017

The Gasometer, Melbourne AUS
Owner & Operator
2014 - 2016