jamie anderson [ studio a ]

As Creative Director for Lifted Movement I worked intimately with our team and manufacturing partners to design the Cloud Collection; bringing to market a new concept in fitness equipment for your home / gym. Our intention was to create a product as beautiful as it is functional, that can be left on display as a visual reminder that fitness is at your fingertips.

The inaugural line consists of eight sets of free weights, two kettlebells, resistance bands (rubber and fabric sets) and functional storage furniture, all developed with innovation and sustainability in mind. Subtle branding adorns high quality materials like Carrara Marble, recycled steel, Canadian-sourced white oak, and paired with functional details like BPA-free silicone and knurled handles, hidden storage and chip-resistant paint. We work rigorously to source advanced technology and eco-friendly materials to minimize environmental impact while providing high-quality equipment and prioritizing user experience.

The innovative Movement Cart - doubling as a coffee table and able to store the full collection and featuring hidden storage to fit a yoga mat and other accessories - was awarded the Western Living Design 25 Award in 2024.

Great care was taken when designing our packaging - Free Weights and Kettle Bells arrive in a fully recyclable package of recycled cardboard and pulp mold trays. Rubber and fabric bands are packaged in RPET dust bags for easy storage and portability.


PHOTOGRAPHY
Editorial - Evaan Kheraj
Studio - Frank Lee

re·sid·u·al

adjective
remaining after the greater part or quantity has gone.
"the withdrawal of residual occupying forces"
synonyms: remaining, leftover, unused, unconsumed

noun
a quantity remaining after other things have been subtracted or allowed for


In 2018 I was commissioned by Townline Homes to design a large scale artwork installation for the lobby of Sussex, their prestigious Burnaby highrise.

This was to be an accompanying piece to the entryway’s exterior columns designed by Marianne Nicolson, an artist and activist of the Musgamakw Dzawada’enuxw First Nations.
My intention was to create a dialogue between this work and the exterior pillars, titled “Rise and Fall,” which represented the story of a great flood and the resilience of the Dzawada’enuxw and other first nations peoples; this vision was a peaceful calm of waters settling with a feeling of joy, expression and freedom through the presence of colour and gesture.

Over the course of 30+ days, I experimented with multiple approaches to a zen watercolor technique. Approaching each challenge, new perspectives evolved, along with the technique, quality and tone of the works. Some days a pile of deep turquoise application and brush experiments, others a series of blue-painted objects or light washes on vellum.

In the end each piece was rejected in favour of the clear piece of acrylic which acted as a palette during the process. The residue and remains from a challenging process, nodding to the the struggle of the wolf, Kawadilikala and his family and communities, are captured on the same substance as its final surface. Enlarged and printed on 4’ x 10’ acrylic panels, the image takes on a soft painterly quality with an active spirit.

From a distance the artwork has a the appearance of a marbled texture and reads as a natural segue from the slab front desk and tiled wall: a trio of contemporary surfaces . Up the first few steps, the panels take on a soft ebb of blue washes, guiding gently upward with expressive brush swipes. The depth and shadow captured in the acrylic photograph allow for a slight trompe-d’oeil and create an abstracting experience. The back-lit panels will create a warm, peaceful glow, giving the space a feeling of repose, comfort and reflection.

SIZE

22”w x 33”h
Varia resin panels with encapsulated digital print and light diffusion layer from 3form

MATERIALS LIST

6” x 8” x 0.125” Acrylic Board
Various acrylic paint & inks
Tintex Fabric Dye & Colour Remover
Tempera paints
Suede & Roughout Dye
India Ink
Various brushes and found materials
Nikon D60 & iPhone 8+
Photoshop CC

I had the pleasure of leading the art direction on the client-side - in collaboration with our partners at Engine Digital - to develop a beautiful, minimal site for Lifted Movement that reflects the brand's philosophy of luxurious simplicity. The website serves as a showcase for the product and highlights the brand's commitment to functional movement. This creative collaboration has been instrumental in bringing Lifted Movement's vision to life in the digital realm.

Custom illustrations, simple striking photography, and languid movement complement the site's design, while raw black and white process photography adds an edgy touch. Throughout social media and paid advertising, we incorporate product flatlays and cinemagraphic movement to engage audiences and create a visually captivating experience.

Art direction, custom illustration, product and textural photography.
Human-centric video & stills by Brian Ceci.
Site design & development by Engine Digital.

Saje's reimagined home cleaning line showcases a thoughtfully designed vessel and product packaging. The line consists of four powerful plant-based cleaners accompanied by a refillable bottle. The packaging features a sleek, glueless box, adorned with clear and simple scent denotation and icon-driven instructions. To ensure product integrity and visual distinction, a sophisticated range of muted colors has been meticulously developed using a silicon mold that both protects the glass bottle and sets the line apart.

We chose to capture the campaign in a vibrant and natural setting, basking in authentic light and featuring genuine individuals. This deliberate choice allows the 100% natural product to take center stage, effortlessly showcasing its purity and effectiveness.

Graphic Designer: Zoe Sefianos
Sr.Packaging + Product Designer: Christie Klüft
In-situ photography: Kornelia Kulbacki
Studio photography: Kezia Nathe
Creative Direction: Bre Musgrove

Art Direction for Saje’s Skincare rebrand + launch of 4 new lines.
A clean, minimal set, hilighting natural ingredients, textural product and radiant skin.

Packaging art direction. Photoshoot art direction (client.)
Photography, retouching + Art Direction Up Close Agency

Material, color and silhouette development for two new Saje home category products, the Aroma Rise and Aroma Minis.

The 2019 Aroma Rise limited edition Pistachio and Desert Rose pairing was made from a composite of recycled stone, with a textured matted finish and muted, interior-inspired colors.

The same year, the Aroma Mini was introduced, developed in a BPA-free molded plastic in an econo-sized version of Saje’s classic best-selling Aroma Om. The material held color exceptionally well and a library of seasonal and trend colors were developed.

Photography + styling direction with Caitrin Wootton.

Photography by Kornelia Kulbacki

Design direction of Saje’s lineup of limited edition and partner collaboration diffusers.

2019 & 2020 were about newness; an exploration in minimalism, an evolution of materiality and color, shape and user experience.

Jillian Harris Collaboration 2020
Aroma Sculpt & Aroma Carve. Beautiful and minimal. Architectural fluted duo in natural white ceramic. Photos by Evaan Kheraj & Team Jilly

Limited Edition Collaboration - Poosh
Partnership with lifestyle brand Poosh yielding two elevated textural orb units, produced in soft white and mid-grey. Photos by Jarusha Brown

Seasonal - Holiday 2019
The introduction of the architectural and angular Aroma Zen and the organically shaped Aroma Edge were developed in new materials.

An evolution in Saje’s 2018-19 brand product photography and use in marketing collateral.
A bank of evergreen product and botanical content was created to enhance product images in a simplified and relevant way. The images continue to have flexibility across all media channels, enhancing ease of layout and enabling copy to clearly inform.

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An elevated approach to sale collateral; drawing on the organic nature of the brand and minimizing messaging and typography created a refined campaign.

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Moody and playful iterations of sale materials for Black Friday + Cyber Monday, using bold lighting and basic stop motion.

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Art direction for out of home marketing.
Billboards appeared in Toronto’s city square to inform and encourage frequent hand-washing during COVID.

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Photos by Kornelia Kulbacki
Lead Marketing Designers, Shinead D’Souza

Working in tandem with creative agency Superbonjour, we created a richly-hued, tonal, graphically driven stylized campaign for Saje’s Holiday 2021 collection. Custom made backdrops and props and minimal styling were key in achieving a dynamic focus on the product; a new and forward evolution for the brand.

Graphic Design: Zoe Sofianos
Photography (on-set): Evaan Kheraj
Photography (in-situ): Kornelia Kulbacki

Exploration and evolution of Saje brand product photography direction.

Art and styling direction for 2020 spring campaigns.
Packaging art direction.

Photos by Kornelia Kulbacki and Jarusha Brown (3)

I was commissioned by Veilance (Arcteryx) to create their inaugural applied surface print for SS21.

Exploration based on the client’s direction was around intentionally sprayed and drizzled paint, then manipulated and re-colored into their seasonal palette. Final artwork and some alternate pattern explorations.

*In development

Obakki's SS18 collection is a nomadic experience from expansive dry and blooming deserts to where the sand meets a frothing sea. Shot over 3 days in the Baja on open, dusty roads and sunset beaches.

Thematic development, art and campaign direction, social media and web direction & development, marketing and lookbook design. Social media marketing and product photography.

Photography @candacemeyerphotography
Model @tygdavison

This bespoke print collection for Obakki was an exploratory visual journey into Sudan’s historical conflict over oil and water. Tension and war/ stillness and settlement are themes translated through watercolour, ink and charcoal, via allover fabric patterns.

Featured at New York Fashion Week and in Flare, Elle, The Huffington Post and Refinery 29

A visit withNorthern Namibia's Indigenous Himba tribe inspired the SS15 collection. Textures of the landscape, expansive, open plains and freedom of expression are represented in fabric textures and weaves and through the photographer's use of light and movement.

Treana Peake's aereal photographs were the basis for a limited edition scarf capsule.

Photography Evaan Kheraj

A 4 week campaign for Saje, focusing on natural remedies for sleep and encouraging healthy sleep routines.

Visual concept and art direction for stylized and in-situ photos and marketing materials.

Photos by Kornelia Kulbacki. Marketing design by Zoe Sofianos.

Album design project in collaboration with musical duo Lightning Dust for their fourth album, released by Western Vinyl.

Working with artist Elizabeth Zvonar’s beautiful collaged cover piece, a minimally typeset jacket and liner were designed alongside a limited edition marbled orange vinyl.

Concept and art direction for Spring/Summer campaign.

Pley offers a beautifully tailored collection for kids, with genderless, classic design. a neutral, timeless colour palette featured in fine Japanese and European milled fabrics.

In standing back and observing kids being kids in a natural environment, free of screens and digital distractions, we captured an authentic feeling of play, connection, and effortlessness that reflects the premise of the collection and the easygoing (and durable) nature of the clothing.
Freja,Teddy, Hannah, Jeevut, and Cain captured at Iona Beach, BC, by Anick Violette

Commissioned artwork for Lululemon's Albequerque, New Mexico store.

I explored the mineral landscape, colors and textures to create a layered and textural piece reflective of brilliant NM sunsets and richly patterned earth.

Printed on oversized clear acrylic to feature behind cash desk.

Saje’s Holiday 201919 season was a profound 360º creative undertaking.

The work started with thematic concept development for product packaging design, with the collection to be merchandised into 4 major categories with differentiating color and botanical scheme.

Bespoke print + patterns developed and applied to 100% recycled stocks using minimal techniques. The collection featured several glueless packages, the use of waterbased inks and thermography, ready-wrapped and minimal packaging.

Natural terrazzos and ceramics in new shapes were developed for hard goods and subtle botanical prints applied to signature RPET fabrics.

We designed an indoor forest set to feature the rich and gilded nature of the packaging and product for our large story photoshoot. Romantic, cinematic lighting helped to tell a whimsical story. Additional styled and in-situ shoots were added to expand content through the two month campaign.

Digital and in-store print assets conceptualized and created in tandem with marketing and digital teams.

Print & Packaging design by myself, Sarah Ahn and Cynthia Ly
Marketing design by Shinead D’Souza, Zoe Sofianos and Caitrin Wooton
Photos by Kornelia Kulbacki

Concept and art direction for Fall/Winter campaign.

Shot in studio to showcase the minimal and impactful nature of the clothing, we brought in minimal, colorful props and let the kids get free and have fun.

Styled with my own personal props and furniture (and hand-painted dominoes.)

Pley offers a beautifully tailored collection for kids, with genderless, classic design. a neutral, timeless colour palette featured in fine Japanese and European milled fabrics.

Captured by Anick Violette

origami and basketweave prints are hand drawn, crafted and built from sourced materials to reflect ideas of folding techniques, light and shadow, intersecting and interrupting lines.

obakki's fw15 collection floats through the history of a west coast culture and evolution of a landscape.

influenced by hiiroshi teshigahara's representation of kobo abe's woman in the dunes, natural pattern details and formations are prominent in imagery and fabric textures.

Woven and printed stripe collection design and development for Kit & Ace. Classic black and white and seasonal colors are explored through stripe combinations, knit patterns, print blocking and brushed handwork. Stripes were applied to a variety of yarn dyed materials and applied to proprietary cashmere jerseys.

Design direction of Kit & Ace’s SS17 prints.

An ox-eye pattern and small grid was sourced and manipulated and applied to a collection of silk pieces.

Sophisticated stripe & weave configurations make up a lightweight, oversized scarf collection.

1. Book design (2015), archiving the permanent art collection of UBC Alma Mater Society. the challenge was to help curate and showcase the most influential and important works from the society’s permanent collection of amassed works from 1948 to present day. The body of works encompass decades of vibrant Canadian artists like members of the Group of Seven, Lawrence Paul Yuxweluptun, Ann Kipling, and Roy Arden.

2. Book design and layout for Graham Gilmore show at monte clark gallery in 2006. “I think of these selected fragments as a kind of linguistic ‘road kill’, skeletons on which to hang the material of the painting.”

Art direction, campaign and textile design.

We commissioned Vancouver origami artist Joseph Wu to conceptualize and produce two large folded sculptures for the campaign.

I hand-drew, crafted and built from scratch origami and basketweave prints from sourced materials and references to reflect ideas of folding techniques, light and shadow, and intersecting and interrupting lines.

The short film was shot on set on my phone and edited in imovie.
Photography Evaan Kheraj

Prints and imagery reflect scarred and barren land from years of territorial clashes within one of the last pastoralist societies left in the world.

Obakki received Western Living’s 2013 Designer of the Year award, featuring the SS13 collection prints.

A smoky, abyssal floral, printed for mens milazo collection. Developed from custom photography and overlayed to create a deeply luxe effect and rich gender neutral palette.

Wild Thing began as a concept to bring untamed food and wine to a young neighbourhood on Vancouver’s East Side. Nestled among established food and drink nooks, the vision was an inclusive environment bursting with plant life, a Montréal-food-scene aesthetic and inspired, rotating chef’s menus.

As a theoretical turnkey branding package, I used a DIY approach to create custom cyanotypes and illustrations, hand-lettered wordmarks and gifs, branding and environmental design; the idea was to be identified by an evolving bank of spontaneous expression, inspired by the green entrepreneurial spirit of the collective. Floral cyanotype artwork was created to become graphic and textural backdrops, reflective of the vision of an environment rich with thriving greenery.

KODY ABRAMS
CHEF

kody.e.abrams@gmail.com
604-832-3923

Currently Ruling
Greenhorn Cafe
Head Chef, Kitchen Manager
2019 - Present

Experience
Wild Thing Snack Bar / Wild Thing on Main
Establishing Partner, Head Chef, Brunch program

Yolks
Head Chef, Broadway & Hastings locations
2017 - 2019

El Atino, Melbourne, AUS
Sous-Chef, 2016 - 2017

The Gasometer, Melbourne AUS
Owner & Operator
2014 - 2016