LIFTED MOVEMENT

Lifted is built around the idea that movement belongs in everyday life. Its equipment brings together function, thoughtful design and a minimal aesthetic, creating objects that feel at home in your living space rather than hidden away. The result is a more inviting approach to movement, designed to make showing up feel effortless.

As Creative Director, I helped define and shape the brand’s visual language from inception. The logo and wordmark and identity applications to art direction, photography, digital experiences and packaging. Working closely with our team and creative partners, I led photoshoots that captured the quality, materiality and quiet confidence of the brand, balancing considered compositions and tactile detail with a sense of ease and movement.

The product was an extension of that same thinking. Developed in parallel with the brand, the Cloud Collection brought the philosophy of functional movement into the home through considered forms, honest materials and thoughtful details. Every expression of Lifted - from the equipment itself to the way it was photographed, presented and experienced - was designed to feel connected, creating a cohesive brand world that made movement feel naturally at home.