SAJE NATURAL WELLNESS

As Art Director at Saje, I oversaw the creative expression of the brand across product, packaging and marketing, bringing a holistic approach to how each new collection was conceived, presented and brought to market.

Leading the in house creative team and external creative partners, and collaborating across departments, I brought together product aesthetics, packaging design, photography and campaign direction to deliver a cohesive brand experience from seasonal color palettes to new forms and textures to play with. During this time, we launched a natural-ingredient skincare line, developed new diffuser and blend collections, and brought the anticipated holiday campaigns to life, each featuring limited-edition products and bespoke packaging.

The work spanned the full creative journey, from shaping the product and its presentation to directing the imagery and storytelling that brought each launch to market.